Having a professional website designed will provide credibility to your business. No one can run a business without a cell phone, business cards and other necessary tools but some entrepreneurs attempt to run a successful business without online presence in this information age. More and more people are search for services and products on the web
INCREASE NEW BUSINESS
If you needed a plumber or electrician you would probably start your search online rather than thumbing through the yellow pages. It’s so much easier to simply type ‘plumber’ into a search engine. With ever more people turning to the internet in search of even local services, rest assured your main competitors will either have a website or be considering one.
BEAT THE COMPETITION
If you have lots of competitors, how many of them have good websites? Or how many have a website at all? By creating an online presence which is better presented and better marketed than theirs, you can gain market share at the expense of your competition.
ATTRACT A NEW TYPE OF CUSTOMER
More and more people are now using mobile phones, tablets and other hand held devices to access the internet. Some of them may be in demographic groups that you have not previously been able to reach or effectively target. With the right web presence you are suddenly propelled into their world.
DEVELOP A BRAND
All big companies have a recognisable brand. Whilst Coca-Cola is the best known brand globally, most of us operate on a more modest scale. That said, the global reach of the internet allows small business to build reputation and brand at a speed and within a cost framework that would be simply impossible offline. Business that have never previously considered “brand” or “brand values” are now able to leverage these to full effect in gaining mind share and thus market share.
24 7 365
No more turning customers away when it’s time to close shop, putting up a note saying closed for public holiday, or leaving an irritating message on your answering machine specifying your trading hours, rather tell them to visit your website for information they are looking for.
CREATE RETURN BUSINESS
Anyone can easily lose a business card or forget the name of a builder they spotted in the local phone book. However, if they have a website stored in their web browser’s “favourites”, they can return to your site whenever they need more information or help.
Websites can be set up to provide the exact information your customers need. Some businesses simply need a basic business description, address and phone details. Others add testimonials, photographs and other detailed information which, if correctly constructed, can inspire a level of confidence in your company, that can be hard to achieve offline.
PROMOTE YOUR BRICK AND MORTAR PRESENCE
Getting lost trying to find a place can be frustrating for a potential customer. You can publish a Google Map on your website, which shows directions and the potential customer can print it out when looking for your Brick and Mortar premises.
TWO-WAY COMMUNICATIVE MARKETING
Customers can quickly and easily give feedback on your product and/or marketing approach.
Our web design services are cost effective for any small business to own a website.